1. What is a backlink?

A hyperlink on a website that steers back to your website is called a backlink. A backlink is one of the factors taken into account by search engines to measure the value of a page, backlinks from a high ranking website would increase one’s rating in search engine results.

2.Kinds of Backlinks.

The two types of backlinks are no-follow backlinks and do-follow backlinks, to increase one’s ranking, one would have to focus on do-follow backlinks.

A no-follow backlink is a connection that can’t improve page rank or help page placement in the search engine results page (SERP). The central focus of a no-follow link is to block a website from passing search engine power to a different webpage.

Do-follow backlinks essentially transfer link juice (SEO value) to linked pages and help the website’s rank. Take note, there are toxic do-follow links as well. These toxic connections come from questionable sites, also bad ratings can be obtained by not following the search engine guidelines. This could cause Google to punish your site.

3.How to Obtain Good Backlinks

One can do many things to increase their website’s SEO London value ranking, here is a list of the most important things that can be done:

1. Build guest posts,

mostly posts with embedded videos or a how-to guide. These formats usually get more backlinks than standard posts.

2. Write guest posts on other websites.

3. Add links to your site on your social media profiles.

4. Contact other website owners in your industry and ask them if they can reference your website with a link.

5. Hire a SEO company London or London seo services to do your On page SEO and Link building tasks.

Many tools can monitor your website backlinks, a backlink tool like SEMrush can help you find these links. Two parts of Semrush deals with backlinks. One of the parts is the Backlink Analytics section which lets you study your competitor’s backlink, and the other would be the Backlink Audit area. SEMrush’s Backlink Audit tool finds all backlinks and sets aside toxic backlinks. Semrush also allows the user to send email messages to the website owner of the negative link. There are many more tips and guidelines that have to be followed to ensure your website ranks high, but if one works hard and follows these rules they most likely would reach success.

Sources for information include: https://www.wpbeginner.com/glossary/backlinks/ https://www.webopedia.com/TERM/B/backlink.html https://backlinko.com/hub/seo/backlinks